I'm very excited to be able to tell you all that there is a new version of Aurora HDR Pro coming this fall.  I have purchased all the major HDR products, and while none are bad, the one that I use for my own work as been Aurora HDR Pro since its release.  It's newer code, it runs faster, and we have lots of latitude in how we build our images.  Combining the brushes, masking, layering and opacity control makes it the most flexible and easiest to use HDR product in my opinion.  There are a number of folks who poo poo HDR because they don't like how it "looks".  Some folks like that surreal overcooked style, but I'm not one of them and I still do a lot of HDR work.  Aurora HDR Pro gives me the control to leverage the power of HDR but also control how that power is used.

Here's what Macphun has to say;

Sneak Peek of Aurora HDR 2017 Features Summary
Aurora 2017 introduces a number of new tools and improvements including batch processing, a reworked tone mapping and bracketed image merging technologies, a polarizing filter, plus all new presets created by HDR pros. The official launch of Aurora 2017 will be on September 29th, and will be available for pre-order starting September 15th.

Features and Improvements List:

New Batch Processing
New Tools, including polarizing filter and radial masking tool
New presets by Trey Ratcliff and other recognized pros
Updated tone-mapping and bracket merging technology for more realistic looking HDR images
In all, Aurora 2017 will come with over 20 key improvements and new features. More details will be released soon, so please encourage users to sign up on the Aurora 2017 page so they do not miss anything.

Availability:

Aurora 2017 will be available for pre-order September 15th and will officially launch September 29th.
Upgrades and Pricing

Current users of Aurora HDR Pro can upgrade to Aurora HDR 2017 at a special pre-order price of $49
Current users of the standard version of Aurora HDR can upgrade to Aurora HDR 2017 at a special pre-order upgrade price of $69
New customers can pre-order Aurora HDR 2017 for $89
Pre-order customers will also receive special bonuses that will be announced soon
 
To find out more about the brand new Aurora 2017, visit aurorahdr.com/2017